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"RATE PARITY LAW"
refers to a contractual agreement between hotels and online travel agencies (OTAs) where the hotel guarantees to offer the same price for a specific room type across all distribution channels, including their own website, ensuring that customers see the same rate regardless of where they book, essentially preventing price discrepancies between platforms; this practice is often considered a key element in managing a hotel's online distribution strategy and maintaining brand consistency.
Key points about rate parity:
Consistency across all channels: The core principle is that the price for a room should be identical on the hotel's website, OTAs like Expedia or Booking.com, and other booking platforms.
Contractual agreement:
Hotels often sign contracts with OTAs that include rate parity clauses, obligating them to maintain consistent pricing. Impact on customer perception: Rate parity aims to prevent customer confusion by ensuring they see the same price for a room regardless of where they look to book.
Epic Perks operates as a Closed User Group (CUG) unlike traditional online travel agencies (OTAs). Membership based travel companies are not bound by rate parity laws because they cater to a specific, restricted audience. This exemption allows hotels to offer exclusive rates and special deals to these select groups without affecting their publicly listed prices.
We have over 4 million customers. The companies in our network join for free, but in return, they must offer exceptional customer service and provide a discount. If they don't agree to our terms, we simply don't partner with them—ensuring only the best deals and free advertising for their business.
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